Head of Digital Lifestyle, TV & Showbiz
December 2017 – March 2019
Department Leadership: Formulated and executed the digital content strategy for three of the site’s highest-performing verticals, directly managing a fast-paced, multi-disciplinary team of editors and reporters.
Traffic Velocity: Drove massive scale in a fiercely competitive national news landscape, consistently exceeding aggressive monthly page view and unique user targets through sharp real-time analytics monitoring.
Commercial & Content Alignment: Collaborated closely with internal stakeholders to align high-volume lifestyle, entertainment, and travel features with programmatic revenue goals and premium direct advertising campaigns.
Digital Lifestyle & Travel Editor
June 2015 – January 2018
Section Growth: Spearheaded the editorial direction and growth of the Lifestyle and Travel sections, transforming them into key traffic engines for Express.co.uk.
Data-Driven Strategy: Implemented real-time SEO auditing, sharp headline optimization, and trend-prediction frameworks to capture breaking search demand and maximize social media distribution.
Industry Relations: Represented the Express brand at high-level industry events, building strategic relationships with global travel boards and major lifestyle brands to secure exclusive, traffic-driving content.
Senior Digital Showbiz Reporter
May 2014 – June 2015
High-Output Journalism: Broke high-profile national and international entertainment news, delivering clean, compelling, and legally sound copy under intense breaking-news deadlines.
Audience Engagement: Leveraged social listening tools and real-time data to identify viral entertainment trends, consistently producing top-performing stories that sustained on-site engagement.
DRAFTED
While working for MSN, MailOnline and Express.co.uk, Felicity also became a founding member of the London-based publication Drafted magazine.
Assuming the role of Features and Beauty Editor, Fliss had a thriving book of PR contacts and the confidence to build professional relationships with key industry executives.
Working to deadline is a pressure for every journalist, but for an editor that pressure is intensified. Learning to manage a section and source compelling feature content were skills Felicity acquired during this time.
Regular Guest Contributor | LOVE SPORT Radio
Trusted weekly commentator for London’s premier sports and talk station. Tasked with distilling the fast-moving Sunday news cycle into concise, engaging live broadcasts. This role requires rapid information synthesis, live editorial judgment, and the ability to engage a diverse metropolitan audience across AM, DAB, and digital platforms.
Showbiz Reporter
November 2013 – May 2014
High-Pressure Newsroom Operations: Thrived in the world's number one news website, managing an elite, high-output team of approximately 10 showbiz journalists under relentless, zero-margin-for-error deadlines.
Homepage & Content Curation: Assumed critical second- and third-in-command operational roles, taking full control of the Showbiz homepage layout, managing content "puffs," and working directly with the main homepage team to ensure a constantly refreshed, high-velocity story cycle.
Global Newsroom Coordination: Spearheaded international desk handovers by liaising directly with the Los Angeles bureau to coordinate, package, and delegate breaking global stories across time zones.
Team & Asset Management: Directed the London showbiz desk by sourcing and supplying breaking leads to reporters, while collaborating closely with the picture desk to secure high-impact, exclusive visual assets.
Speed & Precision Execution: Mastered an environment requiring a strict 45-minute turnaround from story assignment to live publication, operating entirely without sub-editors to deliver legally sound, flawless, high-traffic copy.
January 2015, Felicity was approached to be a professional mentor to MA students at City University. Every six months, Fliss is paired with an ambitious, young student with a passion for digital, editorial or just a drive to succeed.
She also sat on a mentoring and further development discussion panel at the university: four professionals were asked to take part in a Q&A discussion about employment and entering the world of work with 180 students from City University.
MSN
Felicity started out her career in London in the Microsoft offices working for MSN. Back in 2011, she sourced and edited content, pictures and covered real-time events (such as the GRAMMYs) for over 40 countries worldwide.
Quickly she was promoted from Entertainment Reporter to International Entertainments Editor: Senior Project Manager. As team she and two other members of staff provided a vibrant, content rich and social celebrity entertainment solution to multiple markets on a global scale.
Editorially, a tongue-in-cheek nature was helpful, an interest in the world of celebrity ideal and a passion for writing essential.
Providing content to markets as varied as China, Germany and Latin America could be challenging, as was using a third-party translation company, however the pride in seeing my work on every MSN homepage around the world far out-weighed the logistic challenges.
